THE NEW INTERCITY BUS INDUSTRY: INNOVATIVE OPERATING AND MARKETING STRATEGIES

This paper has described a series of bus industry responses to the deregulation implemented in 1982. These responses have taken the form of revised operating and marketing strategies. Foremost among these have been attempts to more narrowly define markets and to develop service packages aimed at those markets. This can be seen in the general increase in interest in charter services and specific efforts aimed at airport express service markets and so-called "affinity" markets. In addition, the structure of the industry is being modified by new entrants and such efforts as the franchising program established by Greyhound Lines, Inc. The conclusion that should be drawn from this is that the industry is using the freedoms granted under deregulation to enhance its position in the transportation industry. This is being accomplished through adoption of the marketing concept, a redefinition of the industry's product line, and an aggressive attitude toward survival.

• Supplemental Notes:
  • Proceedings of the 26th Annual Meeting, Theme: Markets and Management in an Era of Deregulation, held November 13-15, 1985, Amelia Island Plantation, Jacksonville, Florida.
• Corporate Authors:

  Transportation Research Forum

  1133 15th Street, NW, Suite 620
  Washington, DC  United States  20005

  Cross (Richard B) Company

  Oxford, Indiana,   United States  47971
• Authors:
  • Vellenga, D B
  • Shrock, D L
  • Peterson, R A
• Publication Date: 1985

Media Info

• Pagination: p. 282-286
• Serial:
  • Transportation Research Forum Proceedings
  • Volume: 26
  • Issue Number: 1
  • Publisher: Cross (Richard B) Company

Subject/Index Terms

• TRT Terms: Airport access; Bus transit; Buses; Charter operations; Deregulation; Intercity transportation; Marketing; Quality of service
• Old TRIS Terms: Bus services
• Subject Areas: Administration and Management; Aviation; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00455112
• Record Type: Publication
• Files: TRIS
• Created Date: May 31 1988 12:00AM