ATS "SAFE AND SECURE" MEDIA PRESENTORS GUIDE. SUPPLEMENT

The outreach of your occupant protection program will be more successful if you effectively utilize news media opportunities. Information presented in this supplement to the American Trauma Society's "Safe and Secure" program handbook will help increase public awareness of your safety belt program. The strategies are designed to win people over to the concept of occupant protection, motivate individuals to participate in an activity and encourage them to adopt the use of safety belts and child safety seats. Newspapers, television stations, and radio stations are interested in human interest, public education campaigns. Using the news media to share information about your program can be an effective way to communicate to the general public. News conferences, press kits, public contests, exhibits, bill boards, and direct mail can also be used to convey your occupant protection message to large numbers of people. To select the best media, you need to know who your target audiences are, their age, sex, educational level, general life-style, media habits, and position on occupant protection issues. This information should suggest certain media outlets and eliminate others.

• Supplemental Notes:
  • Supplement to the American Trauma Society "Safe and Secure" Motor Vehicle Occupant Protection Manual.
• Corporate Authors:

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  American Trauma Society

  875 North Michigan Avenue
  Chicago, IL  United States  60611
• Publication Date: 1985

Media Info

• Features: Appendices;
• Pagination: v.p.

Subject/Index Terms

• TRT Terms: Child restraint systems; Communities; Handbooks; Hospitals; Manual safety belts; Mass media; Motivation; Restraint systems; Safety education; Utilization
• Old TRIS Terms: Occupant restraint
• Subject Areas: Education and Training; Highways; Research; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00452202
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-806 802
• Files: HSL, TRIS, USDOT
• Created Date: Jan 31 1986 12:00AM