SELLING URBAN TRANSIT

This article provides transit managers with a conceptual format for designing useful marketing programs, focusing on short-run alternatives available in marketing vehicular modes of mass transit. A flow model for transit marketing programming is presented, and customer profiles developed. Five customer segments are discussed: manager/professional, clerical, inner city residents, elderly, and suburban housewives. Marketing strategy involves the integration of the various components of the marketing mix-product, price, promotion, and distribution to tap opportunities uncovered by segmentation analysis.

• Corporate Authors:

  Indiana University, Bloomington

  School of Business
  Bloomington, IN  United States  47401
• Authors:
  • Kangun, N
  • Staples, W A
• Publication Date: 1975-2

Media Info

• Pagination: p. 57-66
• Serial:
  • BUSINESS HORIZONS
  • Volume: 18
  • Issue Number: 1

Subject/Index Terms

• TRT Terms: Customers; Marketing; Physical distribution; Prices; Products; Public transit; Urban transportation
• Uncontrolled Terms: Profiles
• Subject Areas: Freight Transportation; Highways; Planning and Forecasting; Public Transportation;

Filing Info

• Accession Number: 00084699
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 2 1981 12:00AM