THE EVALUATION OF ROADSHOW 83

This report reviews two studies which were commissioned to evaluate the effect of ROADSHOW 83. ROADSHOW was a live theatre presentation using a range of media, with follow-up teacher resource materials, aimed at improving the safety of road users in the 13-18 year old age group. The review is based ont he scientific literature relating to the development and evaluation of road safety publicity campaigns. A significant reduction in the proportions of traffic accidents involving 13-18 year olds relative to all traffic accidents following ROADSHOW has been demonstrated. However the nature of the reduction, how it was achieved or how long it might last are not known. The possibility that other factors contributed to the reduction and that the reduction may not reflect any safety benefits, cannot be ruled outt. Issues relating to the further development of ROADSHOW, and ways of overcoming methodological problems associated with the evaluation process are discussed. The report also contains a detailed bibliography. bibliography.

  • Corporate Authors:

    Road Traffic Safety Research Council, New Zealand

    P.O. Box 4140
    Wellington,   New Zealand 
  • Publication Date: 1984-8

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 62 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00450006
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 27 2004 8:55PM