NEW AIRFREIGHT PLAY : ACCENT ON THE SHIPPER

SUBTITLE: AMERICAN AIRLINES IS MARKETING DIRECT TO THE SHIPPER, CHALLENGING THE CONVENTIONAL NOTION THAT AIR CARRIERS SHOULD MARKET CARGO SERVICES THROUGH FREIGHT FORWARDERS

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • JAMES AARON COOKE
• Publication Date: 1988-11

Language

• English

Media Info

• Pagination: p. 59-61
• Serial:
  • TRAFFIC MANAGEMENT
  • Issue Number: 11
  • Publisher: ROADWAY EXPRESS, INC.

Subject/Index Terms

• TRT Terms: Air cargo; Marketing
• Identifier Terms: American Airlines, Inc.
• Subject Areas: Freight Transportation;

Filing Info

• Accession Number: 00446995
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jun 30 1989 12:00AM