SAFETY BELTS FROM THE PSYCHOLOGICAL POINT OF VIEW

SICHEREITSGURTE AUG PSYCHOLOGISHER SIGHT

The effectiveness of safety belts is proved in the light of statistics. Advantages and disadvantages of the various belt systems are demonstrated, and problems arising in connection with the obligation of belt application are discussed. Since the frequency of the use of safety belts greatly depends on their image and the characteristics of their users, the pros and cons are discussed in-depth. Also discussed are the necessary measures to be taken for the planning, execution and control of effectiveness of publicity campaigns for safety belts, and the efficiency of various arguments and of advertising media are described. /Author/

• Corporate Authors:

  Dr Arthur Tetzlaff Verlag

  Niddastrasse 64
  Frankfurt am Main,   Germany 
• Authors:
  • Hofner, K J
• Publication Date: 1973

Language

• German

Media Info

• Features: References;
• Pagination: p. 163-175
• Serial:
  • Zeitshrift fuer Verkehrssicherheit
  • Volume: 19
  • Issue Number: 3

Subject/Index Terms

• TRT Terms: Advertising campaigns; Manual safety belts; Psychological aspects; Publicity; Restraint systems; Statistics
• Old TRIS Terms: Occupant restraint; Passenger restraints
• Subject Areas: Data and Information Technology; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00081022
• Record Type: Publication
• Source Agency: National Safety Council Safety Research Info Serv
• Files: TRIS
• Created Date: Mar 26 1975 12:00AM