MARKETING HIGH SPEED GROUND TRANSPORT

This paper outlines the major problems and decisions that must be considered in developing a successful marketing program for a high speed ground transport system. Each of the major elements of an integrated transport marketing program is considered: product-policy; pricing structure and strategy; selection of marketing channels; and choice of promotional media. In addition, the paper examines some of the special problems encountered in conducting market research when the product under study involves transport services. Finally, the paper explores several of the problems and issues involved in attempting to develop an effective transport marketing program under government regulatory constraints.

• Corporate Authors:

  Planning Transport Associates, Incorporated

  P.O. Box 4824, Duke Station
  Durham, NC  United States  27706
• Authors:
  • Hooper, T J
  • JOHNSTON, E E
• Publication Date: 1974

Media Info

• Features: References; Tables;
• Pagination: p. 275-282
• Serial:
  • High Speed Ground Transportation Journal
  • Volume: 8
  • Issue Number: 3

Subject/Index Terms

• TRT Terms: Decision making; Ground transportation; High speed ground transportation; Market development; Marketing; Policy; Prices; Regulations
• Subject Areas: Administration and Management; Law; Policy; Railroads;

Filing Info

• Accession Number: 00080777
• Record Type: Publication
• Source Agency: High Speed Ground Transportation Journal
• Files: TRIS
• Created Date: Feb 27 1975 12:00AM