THE METHODOLOGICAL ASPECTS OF THE STUDY OF THE EFFECTIVENESS OF A SAFETY CAMPAIGN

ASPECTS METHODOLOGIQUES DE L'ETUDE DE L'EFFICACITE D'UNE CAMPAGNE DE SECURITE.

A STUDY WAS MADE OF THE CONDITIONS NECESSARY FOR CONDUCTING A SUCCESSFUL SAFETY PUBLICITY CAMPAIGN. THE CAMPAIGN CHOSEN FOR THE STUDY PROMOTED THE USE OF SAFETY BELTS. THE AIM OF THE STUDY WAS TO DERIVE A HYPOTHETICAL SOCIOLOGICAL MODEL TO ANALYSE THE EFFECTIVENESS OF THE CAMPAIGN AND TO MAKE A RAPID AND EASY FORECAST OF THIS EFFECTIVENESS.

• Authors:
  • Prigogine, Y
• Publication Date: 1971-12

Language

• French

Media Info

• Features: References;
• Pagination: 30 p.
• Serial:
  • Aspects Techniques de la Securite Routiere
  • Issue Number: 48

Subject/Index Terms

• TRT Terms: Economic efficiency; Equations; Forecasting; Manual safety belts; Mathematical models; Measures of effectiveness; Publicity; Sociology; Utilization
• Uncontrolled Terms: Effectiveness; Efficiency; Models; Use
• ITRD Terms: 6471: Analysis (math); 5911: Efficiency; 6205: Model (not math); 8573: Publicity; 1476: Safety belt
• Subject Areas: Economics; Highways; Research; Safety and Human Factors; Vehicles and Equipment; I83: Accidents and the Human Factor; I91: Vehicle Design and Safety;

Filing Info

• Accession Number: 00080683
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Files: ITRD, TRIS
• Created Date: Mar 6 1975 12:00AM