MARKETING STRATEGIES

CONTENTS: MOVES TO MAKE MONEY. -- SUPER TRUCK SERVICE : IN THE 21ST CENTURY, CARRIERS' INFORMATION SYSTEMS WILL PLAY A VITAL ROLE IN DISTRIBUTION. -- AT THE BOTTOM LINE : WITHOUT PROFITABILITY, THE IN- CAN'T MOVE FORWARD WITH SERVICE INNOVATIONS. -- ONE FLEET'S TURNAROUND : SWITCHING EMPHASIS FROM OPERATIONS TO MARKETING PUTS ZERKLE ON A NEW GROWTH COURSE. -- NEW LOOK IN PROMOTION : COFFEE-STAINED- ROAD MAPS HAVE BEEN REPLACED WITH WELL-PLANNED SALESPROMOTION CAMPAIGNS

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • PATRICIA MCCULLOUGH
• Publication Date: 1988-6

Language

• English

Media Info

• Pagination: p. 72-84
• Serial:
  • Heavy Duty Trucking
  • Volume: 67
  • Issue Number: 6
  • Publisher: Newport Communications (Irving)
  • ISSN: 0017-9434
  • Serial URL: http://www.heavydutytrucking.com

Subject/Index Terms

• TRT Terms: Marketing; Trucking
• Subject Areas: Freight Transportation; Motor Carriers;

Filing Info

• Accession Number: 00430878
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 31 1988 12:00AM