IDENTIFICATION AND TEST OF PEDESTRIAN SAFETY MESSAGES FOR PUBLIC EDUCATION PROGRAMS

A review of the literature and data from pedestrian accident research was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media campaigns for each of the developed message contents are provided.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/1111
• Corporate Authors:

  Dunlap and Associates Incorporated

  One Parkland Drive
  Darien, CT  United States  06820

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Blomberg, R D
  • Preusser, D F
• Publication Date: 1975-4

Media Info

• Pagination: 167 p.

Subject/Index Terms

• TRT Terms: Appeals; Behavior; Countermeasures; Crash injury research; Crashes; Education; Pedestrian movement; Pedestrian vehicle crashes; Prevention; Public relations; Research; Safety; Safety education; Traffic crashes; Traffic safety
• Uncontrolled Terms: Motor vehicle accidents
• Subject Areas: Education and Training; Highways; Law; Research; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00091435
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: ED-74-3 Final Rpt.
• Contract Numbers: DOT-HS-099-3-705
• Files: NTIS, NTL, TRIS, USDOT
• Created Date: Jul 15 1975 12:00AM