COMMUNICATIONS STRATEGIES ON ALCOHOL AND HIGHWAY SAFETY. VOLUME II. HIGH SCHOOL YOUTH

The study is in two volumes, the first dealing with adults aged 18-55, the second with high school youth. Both identify target populations and communications strategies for encouraging personnal action steps to prevent drunk driving.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/1143
• Supplemental Notes:
  • See also Volume 1, PB-241 258.
• Corporate Authors:

  Grey Advertising Incorporated

  777 3rd Avenue
  New York, NY  United States  10017

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1975-2

Media Info

• Pagination: 114 p.

Subject/Index Terms

• TRT Terms: Advertising; Advertising campaigns; Alcohols; Behavior; Communication; Communication systems; Communications; Drivers; Drunk drivers; Drunk driving; Education; High schools; Mass communication; Performance; Performance measurement; Questionnaires; Students; Traffic safety; Traffic safety education
• Subject Areas: Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00091304
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: Final Rpt.
• Contract Numbers: DOT-HS-074-1-096
• Files: NTIS, NTL, TRIS, USDOT
• Created Date: Jun 26 1975 12:00AM