COMMUNICATIONS STRATEGIES ON ALCOHOL AND HIGHWAY SAFETY. VOLUME I. ADULTS 18-55

The study is in two volumes, the first dealing with adults aged 18-55, the second with high school youth. Both identify target populations and communications strategies for encouraging personal action steps to prevent drunk driving. This group has the potential for controlling drinking or restraining drunk drivers. The types of measures they are willing to take are restricted to friends and relatives, and include offer to drive, invite to stay over, call a taxi and serve food with liquor. Findings and recommendations are based on a national probability sample of 1,600 adults.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/1117
• Supplemental Notes:
  • See also Volume 2, PB-241 259.
• Corporate Authors:

  Grey Advertising Incorporated

  777 3rd Avenue
  New York, NY  United States  10017

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Publication Date: 1975-2

Media Info

• Pagination: 220 p.

Subject/Index Terms

• TRT Terms: Adults; Advertising; Advertising campaigns; Alcoholic beverages; Alcohols; Behavior; Communication; Communication systems; Communications; Drivers; Drunk drivers; Drunk driving; Mass communication; Performance; Performance measurement; Publicity; Traffic safety; Traffic safety education
• Subject Areas: Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00091303
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: Final Rpt.
• Contract Numbers: DOT-HS-074-1-096
• Files: NTIS, NTL, TRIS, USDOT
• Created Date: Jun 26 1975 12:00AM