Not all green innovations are created equal : consumer innovativeness and motivations in the adoption of shared micromobility

The purpose of this thesis is to understand how consumer innovativeness and motivations relate to the decision to adopt green innovations. This thesis examines two forms of green transport innovations, shared e-bikes and e-scooters, which are part of the shared micromobility phenomenon. The penetration of shared micromobility into the market is estimated to increase in the upcoming years, and increasing interest in its use has become evident. However, there are controversies surrounding its impact on society, partly due to how the vehicles are used. This raises questions concerning who the consumers are and what motivates them to use this mode of transport. I employed two cross-sectional surveys to investigate how domain-specific innovativeness and motivations influenced the decision to adopt shared e-bikes and e-scooters. I demonstrate the relevance of the use of two domain-specific innovativeness (transport innovativeness and eco-innovativeness) and four different motivations (instrumental, environmental, hedonic, and social motivations).

• Record URL:
  https://lup.lub.lu.se/record/41efaa60-1237-49f4-8069-180b76247178
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9789180397889
• Authors:
  • Flores, Phil Justice
• Publication Date: 2023

Language

• English

Media Info

• Pagination: 153
• Serial:
  • Lund studies in economics and management,
  • Issue Number: 168
  • Publisher: Lund University. Department of Business Administration, Sweden
  • ISSN: 0284-5075 ;

Subject/Index Terms

• TRT Terms: Attitudes; Decision making; Mode choice; Theses; Vehicle sharing
• Non-Preferred Terms: Electric bicycles
• Uncontrolled Terms: Selection; Use
• ITRD Terms: 2267: Attitude (psychol); 1109: Bike sharing; 9072: Choice; 2248: Decision process; 1201: Electric bicycle; 1133: Modal choice; 8597: Thesis; 9084: Use
• Subject Areas: I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01921034
• Record Type: Publication
• Source Agency: Swedish National Road and Transport Research Institute, VTI
• ISBN: 9789180397889
• Files: ITRD, VTI
• Created Date: Jun 10 2024 2:05PM