DECOMPOSING INSTRUMENTAL PRODUCT IMPORTANCE TO PREDICT PURCHASE BEHAVIOR

LOGIT ANALYSIS OF THE IMPORTANCE OF FLIGHT AND CARRIER ATTRIBUTES IN PASSENGERS' TRAVEL DECISIONS

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • MICHAEL Y. HU AND EDWARD R. BRUNING (KENT STATE UNIVERSITY)
• Authors:
  • Hu, M Y
  • Bruning, E R
• Publication Date: 1986-9

Language

• English

Media Info

• Pagination: p. 24-28
• Serial:
  • JOURNAL OF TRAVEL RESEARCH
  • Volume: 25
  • Issue Number: 2

Subject/Index Terms

• TRT Terms: Air transportation; Air travel; Logits; Passenger service; Public opinion
• Subject Areas: Aviation; Passenger Transportation; Society;

Filing Info

• Accession Number: 00420064
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jan 31 1987 12:00AM