Research on purchasing behavior of foreign city users: the Czech Republic experience
The global expansion of e-commerce has transformed consumer shopping patterns, blurring the lines between physical and online retail. With the influx of foreign residents in cities worldwide, understanding the purchasing behavior of foreign city users has become crucial. This research aimed to discern differences in online and in-store purchasing between these foreign city users and local residents. Through multinomial logistic regression, the study revealed three significant predictors for online purchasing: gender, foreign city user status, and age. Females were 42.6% less likely to purchase online compared to males. Foreign users, without an official foreign status, were also less inclined to make online purchases. Meanwhile, the 18-29-age group showed the highest online purchasing propensity. The study also highlighted the need for businesses to adapt their strategies by focusing on cultural sensitivity, language support, and optimizing last-mile logistics. Insights, understanding these dynamics, could be vital for (physical and online) retailers which need to adapt to the changing urban consumer landscape.
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- Record URL:
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/23521465
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Supplemental Notes:
- © 2024 The Author(s). Published by Elsevier B.V. Abstract reprinted with permission of Elsevier.
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Authors:
- Vrba, Radek
- Galkin, Andrii
- Švadlenka, Libor
- Comi, Antonio
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Conference:
- 25th Euro Working Group on Transportation Meeting (EWGT 2023)
- Location: Santander , Spain
- Date: 2023-9-6 to 2023-9-8
- Publication Date: 2024
Language
- English
Media Info
- Media Type: Web
- Features: References; Tables;
- Pagination: pp 467-474
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Serial:
- Transportation Research Procedia
- Volume: 78
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 2352-1465
- Serial URL: http://www.sciencedirect.com/science/journal/23521465/
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Publication flags:
Open Access (libre)
Subject/Index Terms
- TRT Terms: Age; Behavior; Demand; Electronic commerce; Freight transportation; Gender; Logistic regression analysis; Logistics; Multinomial logits; Persons by race and ethnicity; Purchasing
- Geographic Terms: Czech Republic
- Subject Areas: Freight Transportation; Planning and Forecasting;
Filing Info
- Accession Number: 01918841
- Record Type: Publication
- Files: TRIS
- Created Date: May 18 2024 5:07PM