Conducting Stated Choice Experiments within an Immersive Virtual Reality Environment: an Application to the Discrete Choice of Automated versus Normal Taxi
This paper describes the methodology set up to measure consumers’ preferences in a choice between a fully automated and normal taxi, using a Stated Choice (SC) experiment embedded in an immersive Virtual Reality (VR) environment. VR represents an important tool to allow respondents to “live” their choice with the potential to reduce the typical problem of lack of realism in SC experiments. This paper describes the work done to build the VR-based SC experiment, and discusses challenges and potentialities. The study is applied to the choice of taxi in the city centre of Newcastle upon Tyne in the UK.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/23521465
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Supplemental Notes:
- © 2023 The Author(s). Published by Elsevier B.V. Abstract reprinted with permission of Elsevier.
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Authors:
- Yin, Hao
- Cherchi, Elisabetta
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Conference:
- 12th International Conference on Transport Survey Methods
- Location: Maceira , Portugal
- Date: 2022-3-20 to 2022-3-25
- Publication Date: 2024
Language
- English
Media Info
- Media Type: Web
- Features: Figures; References; Tables;
- Pagination: pp 120-132
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Serial:
- Transportation Research Procedia
- Volume: 76
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 2352-1465
- Serial URL: http://www.sciencedirect.com/science/journal/23521465/
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Publication flags:
Open Access (libre)
Subject/Index Terms
- TRT Terms: Autonomous vehicles; Choice models; Mode choice; Stated preferences; Taxicabs; Virtual reality
- Subject Areas: Data and Information Technology; Highways; Passenger Transportation; Planning and Forecasting; Vehicles and Equipment;
Filing Info
- Accession Number: 01916606
- Record Type: Publication
- Files: TRIS
- Created Date: Apr 24 2024 9:34AM