Outdoor advertising and visual pollution on selected roads in the city of Žilina

This paper examines outdoor advertising and visual pollution on selected roads in the city of Žilina. Outdoor advertising is often connected with visual pollution. Visual pollution can be unsightly, distracting, and can create a sense of visual confusion and chaos. This is even more true for drives in traffic. Therefore, the research the authors carried out examines how much is outdoor advertising present on the selected key roads of city of Žilina. The results of the conducted research provide information on how many advertisements are located in selected sections and what their thematic focus is. Furthermore, research can serve the makers of policies related not only to transport, but also to the environment. In addition, the study also serves operators of marketing agencies dealing with outdoor advertising issues.

• Record URL:
  • https://doi.org/10.1016/j.trpro.2023.11.118
• Record URL:
  • http://www.sciencedirect.com/science/article/pii/S2352146523004143
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/23521465
• Supplemental Notes:
  • © 2023 Published by Elsevier B.V. Abstract reprinted with permission of Elsevier.
• Authors:
  • Madlenak, Radovan
  • Berthoty, Matej
  • Chinoracky, Roman
  • Stalmasekova, Natália
• Conference:
  • TRANSCOM 2023: 15th International Scientific Conference on Sustainable, Modern and Safe Transport
  • Location: Mikulov , Czech Republic
  • Date: 2023-5-29 to 2023-5-31
• Publication Date: 2023

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 101-108
• Serial:
  • Transportation Research Procedia
  • Volume: 74
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 2352-1465
  • Serial URL: http://www.sciencedirect.com/science/journal/23521465/
• Publication flags:

  Open Access (libre)

Subject/Index Terms

• TRT Terms: City planning; Distraction; Pollution; Roadside advertising
• Geographic Terms: Žilina (Slovakia)
• Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors;

Filing Info

• Accession Number: 01913973
• Record Type: Publication
• Files: TRIS
• Created Date: Apr 5 2024 9:03AM