Evaluating Mobility as a Service for sustainable travel among young adults

This study explores the potential of Mobility as a Service (MaaS) to shift university graduates away from private vehicles and towards public transport and shared mobility services. The delay in young adults obtaining their driver's license, and the adoption and use of information and communication technologies, can cause a shift in preference towards public transport and shared mobility services. Using Ajzen's Theory of Planned Behaviour, a discrete choice experiment and semi-structured interviews, the underlying factors influencing graduates’ travel choices as they transition to the workforce were explored. The results show how the uptake of MaaS in the current market is optimistic given the relative appeal of its cost, time, and flexibility. Overall, the flexible multimodal characteristics of MaaS need strengthening if it is to reduce car-based commuting among new graduate employees.

• Record URL:
  https://doi.org/10.1016/j.trpro.2023.11.359
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S2352146523006567
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/23521465
• Supplemental Notes:
  • © 2023 The Author. Published by Elsevier B.V. Abstract reprinted with permission of Elsevier.
• Authors:
  • Cassar, Emma
• Conference:
  • Transport Research Arena Conference (TRA Lisbon 2022)
  • Location: Lisbon , Portugal
  • Date: 2022-11-14 to 2022-11-17
• Publication Date: 2023

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 4159-4166
• Serial:
  • Transportation Research Procedia
  • Volume: 72
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 2352-1465
  • Serial URL: http://www.sciencedirect.com/science/journal/23521465/
• Publication flags:

  Open Access (libre)

Subject/Index Terms

• TRT Terms: College graduates; Mobility; Modal shift; Mode choice; Sustainable transportation; Travel behavior
• Identifier Terms: Mobility-as-a-Service (MaaS)
• Subject Areas: Environment; Society; Transportation (General);

Filing Info

• Accession Number: 01904472
• Record Type: Publication
• Files: TRIS
• Created Date: Jan 12 2024 11:27AM