Towards Directive Driving Automation: Nudging Driver’s Away From Overriding Using Social Norms

We propose the concept of directive driving automation that positively influences drivers’ intentions to achieve shared goals. As a step toward directive driving automation, this survey study explored how social norms can persuade drivers to continue using driving automation. We tested social norm messages using a 2x2x2x2 factorial within-subject design: norm type (descriptive vs. injunctive), explanation (absent vs. present), spatial scale (local vs. global), and outcome criticality (safety-critical vs. non-safety-critical). The results suggest that framing messages as descriptive norms and providing explanations relevant to the driver can encourage them to continue using automation, especially with safety-critical outcomes. This study highlights the importance of considering message characteristics in persuasive interventions to promote the safe use of driving automation.

• Record URL:
  • https://doi.org/10.1177/21695067231192252
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/21695067
• Supplemental Notes:
  • Copyright © 2023 Human Factors and Ergonomics Society.
• Authors:
  • Lee, Joonbum
  • 0000-0002-4790-0108
  • Kim, Boyoung
  • Rheem, Hansol
  • Kamaraj, Amudha V
  • Kim, Sooyeon
  • Domeyer, Joshua E
  • Lee, John D
  • Toyoda, Heishiro
• Publication Date: 2023-9

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 1184-1190
• Serial:
  • Proceedings of the Human Factors and Ergonomics Society Annual Meeting
  • Volume: 67
  • Issue Number: 1
  • Publisher: Sage Publications, Incorporated
  • ISSN: 2169-5067
  • EISSN: 1071-1813
  • Serial URL: http://journals.sagepub.com/home/pro

Subject/Index Terms

• TRT Terms: Automation; Driving behavior; Human factors; Social factors
• Subject Areas: Data and Information Technology; Highways; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 01908623
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 20 2024 9:25AM