AIRPORT MARKETING IN A COMPETITIVE ENVIRONMENT

CONTENTS: MARKETING CONCEPTS. -- LONG-TERM STRATEGIES FOR AIRPORT MARKETING. -- EUROPEAN AIRPORTS -- MORE SIMILARITIES THAN DIFFERENCES. -- A LOOK TOWARD 1990. -- SOME EXAMPLES OF AIRPORT MARKETING- ERCIAL POLICIES FOR AIRPORTS. -- DUTY-FREE : PRICING, PROFITS AND COMPETITION. -- THE VIEWS OF A GURU. -- ARRIVAL DUTY-FREE SHOPS. -- THE MEDIUM OF AIRPORT ADVERTISING. -- CAR RENTALS

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • BY RICHARD SCHANO
• Publication Date: 1986-2

Language

• English

Media Info

• Pagination: p. 29-47
• Serial:
  • AIRPORT FORUM
  • Volume: 16
  • Issue Number: 1

Subject/Index Terms

• TRT Terms: Airports; Concessions; Marketing
• Subject Areas: Aviation; Terminals and Facilities;

Filing Info

• Accession Number: 00415068
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Aug 31 1986 12:00AM