AIRLINE ADVERTISING : HALF OF IT WORKS -- BUT WHICH HALF?

CONTRASTING ADVERTISING CAMPAIGNS AND BUDGETS FOR U.S. AIRLINES

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • BY JOAN FELDMAN
• Publication Date: 1986-4

Language

• English

Media Info

• Pagination: p. 6-8P
• Serial:
  • LLOYD'S AVIATION ECONOMIST
  • Volume: 3
  • Issue Number: 3

Subject/Index Terms

• TRT Terms: Advertising; Air transportation; Air travel; Passenger service
• Subject Areas: Aviation; Passenger Transportation;

Filing Info

• Accession Number: 00412934
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 31 1986 12:00AM