Ranking preferences towards adopting autonomous vehicles based on peer inputs and advertisements

Recent developments indicate that emerging technologies like connected and autonomous vehicles (CAVs) and mobility-on-demand services and their possible integrations can revolutionize travel behavior. Recent research studies also establish the importance of peer inputs and media advertisements in expediting the adoption of such emerging technologies. This study quantifies individuals' ranking preference towards multiple CAV-based travel modalities (owned, ride-hailing, carpooled, and public transport) based on psychological constructs-capturing the perceptions of the CAV-related information received from their peers and advertisements-using a statewide survey and hybrid choice model. Results indicate individuals’ increased concern towards their social status and barriers associated with CAVs when adopting a CAV-based travel mode. Also, individuals prioritize peer input over media advertisements and CAV-based ride-hailing services over other modalities. This study's findings and inferred implications will offer policymakers and public agencies valuable information to measure end-users ' inclinations to rank and adopt CAV-based travel modalities.

• Record URL:
  https://doi.org/10.1007/s11116-022-10304-w
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00494488
• Supplemental Notes:
  • © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2022. Springer Nature or its licensor holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
• Authors:
  • Sharma, Ishant
  • 0000-0001-6235-3555
  • Mishra, Sabyasachee
  • 0000-0002-7198-3548
• Publication Date: 2023-12

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 2139-2192
• Serial:
  • Transportation
  • Volume: 50
  • Issue Number: 6
  • Publisher: Springer
  • ISSN: 0049-4488
  • EISSN: 1572-9435
  • Serial URL: http://link.springer.com/journal/11116

Subject/Index Terms

• TRT Terms: Advertising; Attitudes; Autonomous vehicles; Peer groups; Stated preferences
• Subject Areas: Highways; Planning and Forecasting; Safety and Human Factors;

Filing Info

• Accession Number: 01894946
• Record Type: Publication
• Files: TRIS
• Created Date: Sep 29 2023 10:12AM