YIELD MANAGERS NOW CONTROL TACTICAL MARKETING

YIELD MANAGEMENT OR SPACE MANAGEMENT AMONG U.S. AIRLINES: TRENDS BASED ON RESERVATIONS SYSTEMS TO IDENTIFY MARKET SECTORS

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Publication Date: 1985-5

Language

• English

Media Info

• Pagination: p. 12-13
• Serial:
  • LLOYD'S AVIATION ECONOMIST
  • Volume: 2
  • Issue Number: 8

Subject/Index Terms

• TRT Terms: Air transportation; Air travel; Marketing; Passenger service
• Subject Areas: Aviation; Passenger Transportation;

Filing Info

• Accession Number: 00406076
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Mar 31 1986 12:00AM