Enter Innovation! Rounding Out Rural Mobility Service Design and Delivery

Providing rides in rural areas is challenging because of the distance between homes and destinations, as well as budgetary and resource constraints imposed on transportation providers. Ride distances are longer than in urban areas, and funding for operations is less—even though the service areas are larger. As the average age of rural residents increases, more individuals are progressively becoming reliant on transportation providers to reach grocery stores, healthcare facilities, and other destinations. This article discusses the challenges of providing public transportation in a rural setting and highlights examples of innovative rural service models. Services such as on-demand microtransit and volunteer driver programs are bringing additional capabilities for scheduling flexibility, increasing traditional service areas, and filling in the gaps of existing transit options.


  • English

Media Info

  • Media Type: Digital/other
  • Features: Photos; References;
  • Pagination: pp 14-17
  • Serial:
    • TR News
    • Issue Number: 346
    • Publisher: Transportation Research Board
    • ISSN: 0738-6826

Subject/Index Terms

Filing Info

  • Accession Number: 01890332
  • Record Type: Publication
  • Files: TRIS, TRB, ATRI
  • Created Date: Aug 21 2023 5:06PM