Digital Marketing to Enhance Customer Experience and Increase Airport Revenue

This report helps airports explore the use of digitalization to make a passenger’s journey from curb to gate a more seamless experience and to leverage an inherent business advantage—passenger time spent at the airport—into potential revenue-generating opportunities. The report will be of particular interest to airport-industry practitioners who wish to better understand the fundamental principles of airport digitalization and incorporate them into their customer service and business programs.

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Appendices; Figures; Glossary; Photos; References; Tables;
  • Pagination: 141p
  • Serial:
  • Publication flags:

    Open Access (libre)

Subject/Index Terms

Filing Info

  • Accession Number: 01886937
  • Record Type: Publication
  • ISBN: 9780309698665
  • Report/Paper Numbers: ACRP Project 01-39A
  • Files: TRIS, TRB, ATRI
  • Created Date: Jul 2 2023 6:05PM