Digital Marketing to Enhance Customer Experience and Increase Airport Revenue

This report helps airports explore the use of digitalization to make a passenger’s journey from curb to gate a more seamless experience and to leverage an inherent business advantage—passenger time spent at the airport—into potential revenue-generating opportunities. The report will be of particular interest to airport-industry practitioners who wish to better understand the fundamental principles of airport digitalization and incorporate them into their customer service and business programs.

• Record URL:
  • https://dx.doi.org/10.17226/27132
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780309698665
• Authors:
  • Meehan, Deborah
  • Lindemuth, Zoe
  • Murray, Sonjia
  • Jaedicke, Elizabeth
  • Currie, Kenneth
• Publication Date: 2023

Language

• English

Media Info

• Media Type: Digital/other
• Features: Appendices; Figures; Glossary; Photos; References; Tables;
• Pagination: 141p
• Serial:
  • ACRP Research Report
  • Issue Number: 251
  • Publisher: Transportation Research Board
  • ISSN: 2572-3731
• Publication flags:

  Open Access (libre)

Subject/Index Terms

• TRT Terms: Airports; Business practices; Customer service; Digitization; Marketing; Revenues
• Subject Areas: Administration and Management; Aviation; Terminals and Facilities;

Filing Info

• Accession Number: 01886937
• Record Type: Publication
• ISBN: 9780309698665
• Report/Paper Numbers: ACRP Project 01-39A
• Files: TRIS, TRB, ATRI
• Created Date: Jul 2 2023 6:05PM