THREE STUDIES EVALUATING THE EFFECTIVENESS OF INCENTIVES FOR INCREASING SAFETY BELT USE
Three studies evaluating the use of modest economic incentives to increase safety belt usage are reviewed. Safety belt education and incentive programs were conducted at Chapel Hill High School, at the North Carolina headquarters for Blue Cross and Blue Shield, and in the combined Chapel Hill/Carrboro community. At each site shoulder belt usage data were collected before, during, and after the incentive campaign for evaluating program effectiveness. Results showed substantial increases in belt use at each site. At the high school, overall restraint use increased from a baseline average of 24% to a 64% average over the month-long incentive phase, dropping back to 43% during follow-up. For Blue Cross and Blue Shield, usage increased from an 11% baseline rate to 63% during incentives, then back to 28% during follow-up. In the Chapel Hill/Carrboro community campaign, overall restraint use increased from a baseline average of 24% to a peak value of 41% near the end of the 6-month incentive phase, declining only to an average of 37% through 8 months of follow-up data collection.
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Corporate Authors:
National Highway Traffic Safety Administration
1200 New Jersey Avenue, SE
Washington, DC United States 20590 -
Authors:
- Stutts, J C
- Hunter, W W
- Campbell, B J
- Publication Date: 1984-9
Media Info
- Features: Figures; References; Tables;
- Pagination: p. 9-20
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Serial:
- Traffic Safety Evaluation Research Review
- Volume: 3
- Issue Number: 5
- Publisher: National Highway Traffic Safety Administration
Subject/Index Terms
- TRT Terms: Before and after studies; Economic factors; Education; Evaluation; Incentives; Manual safety belts; Measures of effectiveness; Utilization
- Uncontrolled Terms: Effectiveness
- Subject Areas: Economics; Highways; Research; Safety and Human Factors; I83: Accidents and the Human Factor;
Filing Info
- Accession Number: 00395976
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: HS-038 181
- Files: HSL, TRIS, USDOT
- Created Date: Jul 31 1985 12:00AM