SEAT BELTS PAY OFF: THE EVALUATION OF A COMMUNITY WIDE INCENTIVE PROGRAM

This research explores the effectiveness of a seat belt incentive program in an entire community. The project was conducted in Chapel Hill/Carrboro, North Carolina, a community with a population of 50,000, during 1983. The campaign, entitled "Seat Belts Pay Off," was comprised of several steps, including: (1) planning and developing support, (2) developing data collection and other evaluative procedures, (3) implementing a public education/involvement campaign, and (4) giving modest economic incentives to belted occupants of vehicles passing check points over a six-month period. Results indicate that driver overall belt use increased from 24 percent in the baseline phase to a peak value of 41 percent in the last week of the incentive phase. The first six months of the follow-up phase show weekly belt use consistently around 36 percent, indicating that effects of the campaign have continued to persist.

• Supplemental Notes:
  • Proceedings of the 28th Annual Conference, Denver, Colorado, October 8-10, 1984.
• Corporate Authors:

  American Association for Automotive Medicine

  P.O. Box 222
  Morton Grove, IL  United States  60053
• Authors:
  • Hunter, W W
  • Campbell, B J
  • Gemming, M G
  • Stewart, J R
• Conference:
  • 28th Annual Conference of the American Association for Automotive Medicine
  • Location: Denver Colorado, United States
  • Date: 1984-10-8 to 1984-10-10
• Publication Date: 1984

Media Info

• Features: Figures;
• Pagination: p. 305-317
• Monograph Title: PROCEEDINGS OF THE TWENTY-EIGHTH ANNUAL CONFERENCE, DENVER, COLORADO, USA, OCTOBER 8-10, 1984. AMERICAN ASSOCIATION FOR AUTOMOTIVE MEDICINE

Subject/Index Terms

• TRT Terms: Communities; Education; Incentives; Manual safety belts; Measures of effectiveness; Public relations; Safety programs; Utilization
• Uncontrolled Terms: Community support; Effectiveness
• Subject Areas: Highways; Research; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00395814
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Files: HSL, TRIS, USDOT
• Created Date: Jun 30 1985 12:00AM