NEW ERA IN TRANSPORTATION STRATEGY
Because of deregulation, transportation has undergone rapid and radical change over the past five years. Railroads, airlines, trucks, and barges have all become more competivtive, flexible, and responsive to customer's needs. Carriers and shippers are adjusting to these recent shifts and seeking to anticipate the next round of developments. To take advantage of the new opportunities, managers first need to understand the important trends shaping the transportation environment and the strategic responses of the carriers in each of the modes. Then managers need to answer three key questions: What transportation services does their company need? How should these transportation services be provided? What resources are required to support the company's transportation strategies and how should they be managed? By developing careful and systematic answers to these questions, managers can make transportation part of their overall operations and take full advantage of the new environment. (Author)
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Corporate Authors:
Harvard Graduate School of Business Administration
214-16 Baker Library, Soldiers Field
Boston, MA United States 02163 -
Authors:
- Schneider, L M
- Publication Date: 1985-3
Media Info
- Features: Tables;
- Pagination: p. 118-126
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Serial:
- HARVARD BUSINESS REVIEW
- Issue Number: 2
- Publisher: Chrysler Corporation
Subject/Index Terms
- TRT Terms: Deregulation; Freight transportation; Management; Mode choice; Optimization; Traffic managers
- Uncontrolled Terms: Shippers
- Old TRIS Terms: Modal selection
- Subject Areas: Administration and Management; Finance; Freight Transportation; Highways; Planning and Forecasting; I10: Economics and Administration;
Filing Info
- Accession Number: 00395419
- Record Type: Publication
- Files: TRIS
- Created Date: Oct 31 1985 12:00AM