MAKING YOUR TRANSIT SYSTEM MORE UNIQUE

Buses painted to stress different themes can have a positive impact on public opinion and marketing of transit. The experiences of several transit operating agencies are described. Local celebrations, system marketing or company tradition may all be reasons for such theme buses. The author notes that painting a bus may cost up to $2000 and budgeting for such a project is essential, along with the use of a competent design. He also warns against using an old bus, both because of the difficulty of painting fluted sides and because the bus interior should be representative of the best of the current fleet.

• Corporate Authors:

  ATE Management and Service Company, Incorporated

  617 Vine Street, Suite 800
  Cincinnati, OH  United States  45202
• Authors:
  • Pence, H
• Publication Date: 1985

Media Info

• Pagination: p. 9-16
• Serial:
  • TRANSITIONS
  • Publisher: Rutgers University, New Brunswick

Subject/Index Terms

• TRT Terms: Advertising; Buses; Communities; Marketing; Painting; Public relations; Publicity; Vehicle design
• Old TRIS Terms: Bus design
• Subject Areas: Administration and Management; Design; Highways; Public Transportation; Vehicles and Equipment; I10: Economics and Administration;

Filing Info

• Accession Number: 00395247
• Record Type: Publication
• Report/Paper Numbers: Winter
• Files: TRIS
• Created Date: May 31 1985 12:00AM