SELECTING AND ASSESSING MESSAGES FOR INDIANA CHILD SAFETY SEAT CAMPAIGNS

Many states have passed laws that specify that children under the age of three who are riding in an automobile must be seated in a federally approved child safety seat, and that children ages 3 and 4 must be restrained with either a safety seat or a seat belt. These states have also used the media to promote use of safety seats. This publication reports the results of a project which was designed to study these attempts to encourage safety seat use and compliance with safety seat usage laws. Existing messages were collected, analyzed and tested on a set of Indiana drivers. The methodology for the content analysis of existing child safety restraint messages is described, and the results of televised spots and radio spots are given. The responses to selected child safety restraint messages are detailed.

• Corporate Authors:

  Indiana University, Bloomington

  Institute for Communication Research and Department of Telecommunications
  Bloomington, IN  United States  47405
• Authors:
  • Wakshlag, J
  • Gantz, W
• Publication Date: 1984

Media Info

• Features: Appendices; References; Tables;
• Pagination: v.p.

Subject/Index Terms

• TRT Terms: Child restraint systems; Children; Compliance; Laws; Manual safety belts; Mass media; Publicity; Radio; Safety programs; Television
• Old TRIS Terms: Safety seats
• Subject Areas: Highways; Law; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00394228
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-037 804
• Contract Numbers: 83-00-05T2 Proj 3
• Files: HSL, TRIS, USDOT
• Created Date: May 31 1985 12:00AM