Mobility as a feature (MaaF): rethinking the focus of the second generation of mobility as a service (MaaS)

Recognising that transport and travel are derived demand constructs, mobility offers should be seen as an input into a larger activity-based paradigm of service delivery. This service-delivery-paradigm offers a wide range of non-transport mobility services that are essential to customers, and the authors argue that it is in this service delivery setting that transport integration might flourish. The authors call this Mobility as a Feature (MaaF) as a nice way of moving away from a dominating multi-modal perspective to a multi-service perspective. But there is a twist–the authors suggest that the future of MaaF in terms of an appealing business case, and even commercial success, should be driven by organisations who do not have a direct vested interest in transport supply ownership, but who have an extensive customer base to enable them to focus on the delivery of a broad-based fully integrated activity solution that inputs a range of appropriate transport solutions. This next generation interpretation of Mobility as a Service (MaaS) will require some time to be fully tested, but its appeal is the result of learning from the first 10-year (or generation 1) period.

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  • English

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  • Accession Number: 01879174
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 14 2023 8:53AM