THE RANDBURG/SANDTON BUS DEMONSTRATION PROJECT: ADVERTISING, PROMOTION AND SALES

An important part of the project was to experiment with innovative means of advertising, promoting and selling the service. The techniques used are described. Because the project was a "package" incorporating substantially new services, it was not possible to draw firm conclusions about the effects of this activity in generating ridership. Even so, some interesting changes were observed which suggest a relationship between the promotional activity and the number of passengers carried. See also IRRD 282104 for the monitoring report of the Randburg/Sandton bus demonstration project.

• Corporate Authors:

  National Institute for Transport & Rd Res S Af

  P.O. Box 395
  Pretoria 0001, Transvaal,   South Africa 
• Authors:
  • Browning, P
• Publication Date: 1982-5

Media Info

• Features: Figures; Photos; References; Tables;
• Pagination: 39 p.

Subject/Index Terms

• TRT Terms: Advertising; Bus transportation; Buses; Demonstration projects; Marketing; Passengers; Promotion; Public transit; Publicity; Ridership
• Uncontrolled Terms: Use
• Geographic Terms: South Africa
• ITRD Terms: 744: Public transport; 8573: Publicity; 8103: South Africa; 9084: Use
• Subject Areas: Motor Carriers; Passenger Transportation; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00399666
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Report/Paper Numbers: RT/16/82 Tech Rpt.
• Files: ITRD, TRIS, ATRI
• Created Date: Nov 30 1985 12:00AM