BACKGROUND DOCUMENTATION ON THE NEW PUBLICITY CAMPAIGN ALCOHOL IN TRAFFIC 1984

ACHTERGRONDDOCUMENTATIE OVER NIEUWE CAMPAGNE ALCOHOL IN HET VERKEER 1984

Background documentation of the publicity campaign in the Netherlands on alcohol and traffic is presented. The campaign is aimed at a more severe approach than in earlier years. This is shown in the slogan: alcohol in traffic is an offence. A change in the social climate is required; norms should be more strict and the enforcement and penalty should be greater. The campaign will be held during five months by means of the mass-media, papers, a leaflet, publicity-material and press-conferences. (TRRL)

• Corporate Authors:

  VEILIG VERKEER NEDERLAND

  PO BOX 423
  HUIZEN,   Netherlands  1270 AK
• Authors:
  • Verbeek, J M
• Publication Date: 1984-11

Language

• Dutch

Media Info

• Features: Tables;
• Pagination: 19 p.

Subject/Index Terms

• TRT Terms: Alcoholic beverages; Blood alcohol levels; Crimes; Documents; Driving; Drunk driving; Information management; Information, data, and knowledge; Intoxication; Law enforcement; Legislation; Mass media; Penalties; Publicity; Social factors; Traffic law enforcement
• Uncontrolled Terms: Documentation
• Geographic Terms: Netherlands
• ITRD Terms: 1553: Blood alcohol content; 1855: Driving (veh); 2231: Drunkenness; 1534: Enforcement (law); 8555: Information documentation; 1556: Legislation; 8078: Netherlands; 1516: Offence; 1502: Penalty; 8573: Publicity
• Subject Areas: Data and Information Technology; Highways; Law; Safety and Human Factors; Security and Emergencies; Society; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00396919
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• Files: ITRD, TRIS
• Created Date: Aug 25 2004 1:33AM