Examining channel choice preferences for grocery shopping during the Covid-19 pandemic
Research on grocery shopping channel preferences has been growing in the wake of the Covid-19 pandemic. However, few studies have utilized the discrete choice experiment (DCE) to elicit choices in hypothetical scenarios. Moreover, attitudinal factors, which may better explain preference heterogeneity, are rarely considered. Given that the evolution of shopping behavior in the context of the Covid-19 pandemic has huge implications for transportation planning and modeling, this study aims to examine consumers’ grocery shopping channel preferences through a DCE that was constructed with three grocery shopping channels (home delivery, curbside pickup, and in-store) and five time-cost attributes (product price, shopping time, delivery time, delivery cost, and travel time). 8,603 responses were elicited from 1,229 Florida residents between February and April 2021. Information on various aspects of respondents’ shopping attitudes as well as their socio-demographic and household attributes, grocery shopping activities, and distance to the grocery store were also collected. Using mixed logit modeling for analyses, results indicate that individuals with low education, in low- to middle-income earning households, with three or more household vehicles, and having full access to a vehicle tended to prefer in-store shopping. Also, perceived security risk, pro-alternative mobility options, pro-local store shopping, and shorter distances to grocery stores predisposed individuals toward in-store shopping. Alternatively, females, young and middle-aged individuals, workers, and individuals in large households tended to prefer home delivery and curbside pickup. Technology savviness, pro-environment, pro-online shopping, and shopping enjoyment were also drivers of home delivery and curbside pickup purchases, while cost and time consciousness did not show significant effects. Overall, the findings in this study have implications for retailers, transportation planners, and policymakers.
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- Record URL:
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/issn/20460430
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Supplemental Notes:
- © 2023 Tongji University and Tongji University Press. Publishing Services by Elsevier B.V. Abstract reprinted with permission of Elsevier.
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Authors:
- Titiloye, Ibukun
- Sarker, Md Al Adib
- 0000-0001-9873-4114
- Jin, Xia
- Watts, Brian
- Publication Date: 2024-6
Language
- English
Media Info
- Media Type: Web
- Features: Figures; References; Tables;
- Pagination: pp 57-72
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Serial:
- International Journal of Transportation Science and Technology
- Volume: 14
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 2046-0430
- Serial URL: http://www.sciencedirect.com/science/journal/20460430
Subject/Index Terms
- TRT Terms: Attitudes; Choice models; COVID-19; Electronic commerce; Grocery stores; Travel behavior
- Geographic Terms: Florida
- Subject Areas: Operations and Traffic Management; Safety and Human Factors; Transportation (General);
Filing Info
- Accession Number: 01882220
- Record Type: Publication
- Files: TRIS
- Created Date: May 18 2023 5:08PM