MARKETING PUBLIC TRANSIT. AN EVALUATION

This report evaluates projects which were implemented by 11 Michigan transit systems under the state's Section 4 (i) marketing grant. The objectives of this grant were to: (1) Expand public awareness and improve the image of public transportation throughout the State of Michigan; (2) Increase utilization of public transportation services throughout the State of Michigan; and (3) Evaluate the implementation of innovative marketing techniques for statewide adoption. The evaluation results indicate which marketing techniques were most effective, and which would be more appropriate in urban and rural areas.

• Corporate Authors:

  Michigan Department of Transportation

  P.O. Box 30050
  Lansing, MI  United States  48909

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Gigante, L
  • Koo, E
• Publication Date: 1985-2

Media Info

• Features: Appendices; Figures; Tables;
• Pagination: 159 p.

Subject/Index Terms

• TRT Terms: Advertising; Data collection; Marketing; Passenger information systems; Public opinion; Publicity; Questionnaires; Ridership; Surveys; Timetables
• Identifier Terms: Urban Mass Transportation Act
• Geographic Terms: Michigan
• Old TRIS Terms: Umta section 4
• Subject Areas: Public Transportation; Society;

Filing Info

• Accession Number: 00396462
• Record Type: Publication
• Contract Numbers: MI-03-4001
• Files: TRIS, USDOT, STATEDOT
• Created Date: Aug 31 2003 12:00AM