FIELD TEST: A MOTIVATIONAL TRAINING PACKAGE FOR AUTOMOBILE DEALERS AND SALES PERSONNEL
This field test, which followed another field test--that of a seminar--evaluated the effectiveness of a flip chart which was designed to (1) inform auto dealers and sales personnel about safety belts and the need for them, (2) to motivate sales personnel to pass this information along to the millions of customers who pass through auto showrooms annually and (3) to increase safety belt use among those customers. The field test used to determine these points consisted of three components: (1) an in-dealership evaluation, (2) a mystery shopping segment, and (3) a phone questionnaire. The in-dealership evaluation captured the responses of 42 auto dealers and sales personnel immediately after the flip chart was presented at each of 9 intervention dealerships. The evaluators appraised the ideas in the flip chart favorably except for the idea that selling safety belts would help sell cars; they also offered several suggestions for improving the format. In the mystery shopping segment, 10 trained parents accompanied by children, 4 or under, shopped all county dealerships both before and after the flip chart was used. They reported that sales personnel who had been exposed to the flip chart showed a gain in discussing the inertia reel mechanism, child occupant restraints and adjusting safety belts for comfort. In the phone questionnaire of randomly selected new car buyers (December, 1982) the results showed that sales personnel who had seen the flip chart talked about safety belts with more frequency than those who had not. Although 99% of those interviewed said the topic of safety belts had not and would not affect their own safety belt usage or car-buying decision, about half were willing to receive the brochures on safety belts the Health Department offered them.
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Corporate Authors:
Southeastern Michigan Health Association
16900 West 8 Mile Road
Southfield, MI United States 48075National Highway Traffic Safety Administration
1200 New Jersey Avenue, SE
Washington, DC United States 20590 -
Authors:
- Chethik, B
- McHenry, P
- Publication Date: 1983-6
Media Info
- Features: Figures; References;
- Pagination: 58 p.
Subject/Index Terms
- TRT Terms: Automobile dealers; Child restraint systems; Field tests; Manual safety belts; Measures of effectiveness; Sales; Training; Utilization
- Uncontrolled Terms: Effectiveness
- Subject Areas: Education and Training; Finance; Highways; Research; Safety and Human Factors; Society; I10: Economics and Administration;
Filing Info
- Accession Number: 00396302
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: Final Rpt., HS-806 652
- Contract Numbers: DTNH22-82-C-07166
- Files: HSL, TRIS, USDOT
- Created Date: Aug 31 1985 12:00AM