MARKETING MANUAL FOR TRANSIT OPERATORS

This report is to provide a basic understanding of how to approach marketing for public transportation. It will attempt to show how to tap market potential and fill empty seats. Some solutions will be simple and others more complicated. It will stimulate ideas in an effort to project them into individual transit system situations. The report first describes planning and implementation procedures. Then it develops marketing projects through various groups and media. A final section provides means marketing impact on the system. The report is amply provided with examples and usable tools for any size system and should be of use to transit operators and planning agencies.

• Corporate Authors:

  Elastomerics

  6285 Barfield Road
  Atlanta, GA  United States  30328
• Publication Date: 1979-2

Media Info

• Pagination: 61 p.

Subject/Index Terms

• TRT Terms: Marketing; Planning; Public transit; Publicity; Transit operating agencies
• Geographic Terms: Iowa
• Subject Areas: Administration and Management; Economics; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00394551
• Record Type: Publication
• Report/Paper Numbers: DOT-I-79-14
• Files: TRIS
• Created Date: May 31 1985 12:00AM