MARKETING FOR PUBLIC TRANSPORT - PROBLEMS AND PROMISES

Post-war transport planning priorities have neglected public transport for a long period of time. This situation was reinforced by the consistent effort of the automobile industry to increase the distribution of their products. Now the time has come to try to motivate people to change their behaviour voluntarily in favour of public transport. Unfortunately current marketing and advertising strategies are limited in their effectiveness towards achieving this goal. The techniques which are necessary for successful interaction with the (potential) public transport users can readily be developed with the systematic use of knowledge which is ready available. This paper is aimed at providing the stimulus for such an undertaking. For the covering abstract of the conference see IRRD 276520. (TRRL)

• Supplemental Notes:
  • Transportation Planning Research Colloquium 1983 held in Zandvoort on December 14-16, 1983. Volume II.
• Corporate Authors:

  Colloguium Vervoersplanologisch Speurwerk

  P.O. Box 45
  Delft,   Netherlands 
• Authors:
  • BROEG, W
• Publication Date: 1984

Media Info

• Features: References;
• Pagination: p. 373-383
• Serial:
  • Publication of: Colloquium Vervoersplanologisch Speurwerk
  • Publisher: Colloguium Vervoersplanologisch Speurwerk

Subject/Index Terms

• TRT Terms: Advertising; Attitudes; Automobile ownership; Behavior; Conferences; Marketing; Mobility; Motivation; Planning; Psychological aspects; Public transit; Travel behavior; Travel patterns
• Uncontrolled Terms: Modifications; Stimulation
• ITRD Terms: 2267: Attitude (psychol); 9001: Behaviour; 8525: Conference; 277: Marketing; 9105: Mobility (pers); 9048: Modification; 143: Planning; 744: Public transport; 2218: Stimulation
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; Safety and Human Factors; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00389297
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• Files: ITRD, TRIS
• Created Date: Oct 30 1984 12:00AM