INTELLECTUAL VICTORY

As a promotion effort, AMC/Jeep gave new Cherokees to eight teams of automotive writers and sent them on a trip from Canada to Mexico. A point system determined the winner. In this article, the author describes the trip which he made along with two companions, former Monkee Michael Nesmith and an AMC observer, manager of international public relations Jacques Poisson. The team came in last, an accomplishment which will be readily understood after reading this article.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/4814147
• Corporate Authors:

  Ziff Davis Publishing Company

  1 Park Avenue
  New York, NY  United States  10016
• Authors:
  • O'Rourke, P J
• Publication Date: 1984-7

Media Info

• Features: Photos;
• Pagination: 7 p.
• Serial:
  • Car and Driver
  • Volume: 30
  • Issue Number: 1
  • Publisher: Ziff-Davis Publishing Company
  • ISSN: 0008-6002

Subject/Index Terms

• TRT Terms: Marketing
• Identifier Terms: American Motors Corporation; Jeep automobile
• Old TRIS Terms: Jeeps
• Subject Areas: Safety and Human Factors;

Filing Info

• Accession Number: 00393894
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-037 717
• Files: HSL, USDOT
• Created Date: May 31 1985 12:00AM