REDUCING CHILD PEDESTRIAN ACCIDENTS THROUGH PUBLIC EDUCATION

The objectives of this study were to develop, produce, and field-test public information and education messages to reduce midblock dart and dash accidents among child pedestrians. An in-class film, poster, and six television spots were produced in which children were told to stop at the curb or outside edge of a parked car and look left-right-left for oncoming vehicles before crossing the street. These materials were distributed to schools, movie theaters, and television stations, city-wide, in Los Angeles, Columbus (Ohio), and Milwaukee. Survey results showed that children saw the materials and improved their safe street crossing knowledge. Behavioral observations showed that children crossed more safely. All three cities showed statistically significant pre versus post reductions in child accidents. Across the three cities, midblock darts and dashes by children 14 and younger dropped 21%, and midblock darts and dashes involving 4-, 5-, and 6-year-olds dropped 31%.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1800052
• Corporate Authors:

  National Safety Council

  444 North Michigan Avenue
  Chicago, IL  United States  60611
• Authors:
  • Preusser, D F
  • Blomberg, R D
• Publication Date: 1984

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 47-56
• Serial:
  • Journal of Safety Research
  • Volume: 15
  • Issue Number: 2
  • Publisher: Elsevier
  • ISSN: 0022-4375
  • Serial URL: http://www.sciencedirect.com/science/journal/00224375

Subject/Index Terms

• TRT Terms: Behavior; Children; Education; Pedestrian vehicle crashes; Safety; Traffic safety; Traffic safety education
• Old TRIS Terms: Behavioral objectives
• Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00392774
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-037 492
• Contract Numbers: DOT-HS-4-00952
• Files: HSL, TRIS, USDOT
• Created Date: Feb 28 1985 12:00AM