SELLING TRANSPORTATION ENGINEERING. SESSION 2
Ultimately, despite all of the talk about rebuilding and improving the nation's infrastructure, the bottom line is money. Money for pollution control, sewers, water distribution systems, sanitation and transportation. Given the contradictory desire to stabilize or, more prefereably, reduce government spending, success is often determined at the local level on how well you can "sell" the need for and benefits of your specific program or project. The local transportation engineer is not immune from the need to learn how to be a salesman. The purpose of this paper is to describe how Atlanta has addressed the need to "sell" transportation, and to identify the strengths of our efforts and our weaknesses; in other words, how other transportation professionals can learn from our successes and weaknesses. (Author)
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Supplemental Notes:
- This paper was presented during the Institute of Transportation Engineers 54th Annual Meeting, San Francisco, California, September 23-27, 1984.
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Corporate Authors:
Institute of Transportation Engineers (ITE)
Washington, DC United States -
Authors:
- Mac, I
- Conference:
- Publication Date: 1984
Media Info
- Pagination: p. 1-5
Subject/Index Terms
- TRT Terms: Engineers; Public participation; Public relations; Transportation engineering; Transportation planning
- Subject Areas: Administration and Management; Highways; Society; I10: Economics and Administration;
Filing Info
- Accession Number: 00390571
- Record Type: Publication
- Files: TRIS
- Created Date: Jun 30 1985 12:00AM