DEVELOPMENT OF SAFETY HELMET EDUCATIONAL MATERIALS

This report describes the development of attitude/behavioral change strategies and educational materials designed to encourage the voluntary use of motorcycle safety helmets. The project involved three major phases: Problem Analysis, Materials Selection and Development, and Field Test of Materials. Phase I consisted of a thorough analysis of the reasons for non-usage of helmets, a critical examination of past attempts to change safety related behaviors, and development of new concept approaches for modifying attitudes and behavior. Phase II--Materials Selection and Development involved the development of a comprehensive set of helmet education materials including television and radio public service announcements (PSAs), poster, and brochures. Phase III--Field Test of Materials specified a plan to subject each of the campaign materials to review/critique by a representative cross section of the intended target audiences.

  • Corporate Authors:

    Applied Science Associates, Incorporated

    P.O. Box 158
    Butler, PA  United States  16001

    National Highway Traffic Safety Administration

    1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Blatt, J
    • Chiplock, L W
  • Publication Date: 1982-10

Media Info

  • Features: Appendices; Figures; Tables;
  • Pagination: v.p.

Subject/Index Terms

Filing Info

  • Accession Number: 00389481
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: ASA-723 Final Rpt., HS-806 524
  • Contract Numbers: DOT-HS-9-02090
  • Files: HSL, TRIS, USDOT
  • Created Date: Oct 30 1984 12:00AM