DEVELOPMENT OF SAFETY HELMET EDUCATIONAL MATERIALS
This report describes the development of attitude/behavioral change strategies and educational materials designed to encourage the voluntary use of motorcycle safety helmets. The project involved three major phases: Problem Analysis, Materials Selection and Development, and Field Test of Materials. Phase I consisted of a thorough analysis of the reasons for non-usage of helmets, a critical examination of past attempts to change safety related behaviors, and development of new concept approaches for modifying attitudes and behavior. Phase II--Materials Selection and Development involved the development of a comprehensive set of helmet education materials including television and radio public service announcements (PSAs), poster, and brochures. Phase III--Field Test of Materials specified a plan to subject each of the campaign materials to review/critique by a representative cross section of the intended target audiences.
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Corporate Authors:
Applied Science Associates, Incorporated
P.O. Box 158
Butler, PA United States 16001National Highway Traffic Safety Administration
1200 New Jersey Avenue, SE
Washington, DC United States 20590 -
Authors:
- Blatt, J
- Chiplock, L W
- Publication Date: 1982-10
Media Info
- Features: Appendices; Figures; Tables;
- Pagination: v.p.
Subject/Index Terms
- TRT Terms: Attitudes; Behavior; Helmets; Motorcyclists; Radio; Television; Traffic safety education
- Old TRIS Terms: Behavioral objectives
- Subject Areas: Education and Training; Highways; Safety and Human Factors; I83: Accidents and the Human Factor;
Filing Info
- Accession Number: 00389481
- Record Type: Publication
- Source Agency: National Highway Traffic Safety Administration
- Report/Paper Numbers: ASA-723 Final Rpt., HS-806 524
- Contract Numbers: DOT-HS-9-02090
- Files: HSL, TRIS, USDOT
- Created Date: Oct 30 1984 12:00AM