MTA'S IMPROVED RESPONSE TO THE PUBLIC/BENCHMARK ATTITUDE SURVEY

The purpose of this survey study was to increase the New York Metropolitan Transportation Authority's (MTA) understanding of public transit users' and non-users' view of MTA's six operating systems as well as to further MTA management's responsiveness to consumer needs. The 3 main study objectives were: to profile consumer attitudes and perceptions of the MTA transportation services; to provide benchmark measures for tracking changes and reasons for changes in these attitudes and perceptions over time; and to determine what tradeoff, if any, consumers were willing to make regarding public transportation services. Survey interviewing was conducted in 2 phases: 1) a base survey designed to provide a global view of consumers in the 13-county operating area was conducted with randomly selected adults (1,000 interviews); and 2) booster surveys were conducted to complete the quota of user/non-user interviews established by MTA for each operating system. Details regarding the sampling techniques and survey design used in this study are included in this report along with the detailed findings regarding the usage and ratings of the MTA six operating systems: New York City Subways; New York City Transit Authority Buses; Long Island Rail Road; Metro-North railroad; Suburban Bus Authority Buses; and Staten Island Rapid Transit Authority. Overall, the MTA system was rated by users of the system on a scale where 10 means the best possible rating and 0 means the worst possible rating--SIRTOA was rated on a 7.9 average; MSBA and LIRR were rated on a 6 average; TA Buses and Metro-North were rated on average, between 5 and 6; and the New York subways were rated on an average of 3.9.

• Corporate Authors:

  Hase/Schannen Research Associates, Incorporated

  P.O. Box 280, 1154 Putnam Avenue East
  Old Greenwich, CT  United States  06870

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Publication Date: 1984-10

Media Info

• Pagination: 315 p.

Subject/Index Terms

• TRT Terms: Bus transit; Consumers; Interviewing; Marketing; Public opinion; Public transit; Railroad commuter service; Rapid transit; Ridership
• Identifier Terms: Long Island Rail Road; New York City Transit Authority
• Geographic Terms: New York (New York)
• Old TRIS Terms: Bus services; Metroplitan transportation authority; Umta section 8
• Subject Areas: Administration and Management; Highways; Operations and Traffic Management; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00393519
• Record Type: Publication
• Report/Paper Numbers: UMTA-NY-09-0064-84 Final Rpt., Project B-520
• Contract Numbers: UMTA-NY-09-0064, NY-09-0083, NY-09-0999
• Files: TRIS, USDOT
• Created Date: Apr 29 1985 12:00AM