MADISON PEAK-PERIOD PARKING PRICING DEMONSTRATION PROJECT

This report describes the impacts of instituting a peak-period parking surcharge along with introducing a park-ride shuttle bus system in Madison, Wisconsin. the objective of the demonstration, which was funded through the UMTA Service & Methods Demonstration Program, was to improve the utilization of parking spaces in the downtown area by discouraging individuals from making commuter trips to the CBD by automobiles, thereby increasing the availability of parking spaces for midday shopping and personal business trips. A complementary shuttle bus system serving three fringe-area parking lots was also introduced in order to make transit use more attractive to commuters. The institution of the $1.00 parking surcharge resulted in a significant (40 percent) decrease in the number of spaces occupied at the four surcharge facilities during the morning peak period. Of the commuters faced with paying the surcharge, about 22 percent switched to a nonsurcharge parking location while 6 percent entered the facility after 9:30 a.m. when the surcharge period ended. Between 5 and 8 percent of the commuters who previously parked in a surcharge facility changed modes, but predominantly to the regular bus system rather than the park-ride buses. While some individuals did form carpools, auto occupancies for all users of the surcharge parking facilities increased by only 3 percent. It is estimated that the peak-period surcharge program increased parking revenues by between $6,000 and $10,000 per month.

• Corporate Authors:

  Charles River Associates, Incorporated

  200 Clarendon Street, John Hancock Tower
  Boston, MA  United States  02116

  Urban Mass Transportation Administration

  Office of Management Research and Transit Service
  Washington, DC  United States  20590
• Publication Date: 1984-5

Media Info

• Features: Appendices; Figures; Tables;
• Pagination: 162 p.

Subject/Index Terms

• TRT Terms: Commuting; Modal split; Park and ride; Pay parking; Peak periods; Shuttle buses; Tie plates
• Uncontrolled Terms: Parking costs; Surcharge
• Subject Areas: Highways; Operations and Traffic Management; Planning and Forecasting; Public Transportation; I73: Traffic Control;

Filing Info

• Accession Number: 00389364
• Record Type: Publication
• Report/Paper Numbers: UMTA-WI-06-0006-84-1Final Rpt., DOT-TSC-UMTA-84-17
• Contract Numbers: DOT-TSC-1757
• Files: TRIS, USDOT
• Created Date: Oct 30 1984 12:00AM