QUALITY: THE NEW YARDSTICK

The US's car companies have found a new yardstick with which to compare their cars to the competition's. Traditionally, marketing and advertising programs have centered on comparative pricing or rebates and financing. Today it is quality. In the long run, the new emphasis on quality could result in higher productivity, better labor relations and more satisfied customers.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/31209162
• Corporate Authors:

  Chilton Company, Incorporated

  One Chilton Way
  Philadelphia, PA  United States  19089
• Authors:
  • MCELROY, J
• Publication Date: 1983-12

Media Info

• Pagination: p. 47-48
• Serial:
  • Automotive Industries
  • Volume: 163
  • Issue Number: 12
  • Publisher: Randall Publishing Company
  • ISSN: 1099-4130
  • Serial URL: http://www.ai-online.com

Subject/Index Terms

• TRT Terms: Automobile industry; Automobiles; Labor relations; Marketing; Productivity; Quality control
• Uncontrolled Terms: Quality
• Subject Areas: Highways; Society; Vehicles and Equipment; I91: Vehicle Design and Safety;

Filing Info

• Accession Number: 00387312
• Record Type: Publication
• Source Agency: Engineering Index
• Files: TRIS
• Created Date: Sep 28 1984 12:00AM