A ROLE FOR PRODUCERS IN THE FIGHT AGAINST DRUNK DRIVING

This article holds that the key to fighting drunk driving effectively is a sustained effort to make the public aware of the problem and its costs to society. Insurance producers can play an important role in making drinking and driving unacceptable. The Insurance Information Institute has been working with property/casualty insurers on a full-scale program to fight drunk driving. To help insurance producers join the effort, the institute has assembled a kit designed for agents and company representatives who want to attack the problem locally. It will help producers educate the public about the high cost of drunk driving. A 15-minute motion picture is also offered. Arrangements can also be made for public service announcements on television. In an effort to educate government, industry and organizational leaders, an international symposium was held, and presentations from that symposium have been the basis of a publication.

• Corporate Authors:

  Insurance Information Institute

  110 William Street
  New York, NY  United States  10038
• Publication Date: 1983-7

Media Info

• Pagination: p. 32-33
• Serial:
  • Journal of Insurance
  • Volume: 44
  • Issue Number: 4
  • Publisher: Insurance Information Institute

Subject/Index Terms

• TRT Terms: Countermeasures; Drunk drivers; Drunk driving; Education; Insurance industry; Motion pictures; Television
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00385140
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-035 772
• Files: HSL, TRIS, USDOT
• Created Date: May 30 1984 12:00AM