A NEW APPROACH TO MARKET RESEARCH IN PUBLIC TRANSPORT

Since the title of the paper was decided the research has progressed to the stage where it now encompasses the complete marketing framework for public transport. There are three principal elements to the package: - the club concept in which by appeal to self-interest, members of the public can be induced to give us their names, addresses and travel information - the widespread use of a dedicated credit card such as those now being found commonly in department stores and many other outlets - the use of the computer to register journeys, prepare accounts, analyse bus use, encourage sales. The paper will give only the briefest possible outline of what it is intended to develop. The technology is based on fully tried and tested basic material. The sales methods are new to public transport but are common in many consumer fields. All that is necessary is to put these together with sufficient enthusiasm. The ultimate development of the techniques described is to provide a complete package for rational decisions on the whole urban transportation network, including roads. (Author/TRRL)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0860501116
• Supplemental Notes:
  • Public Transport. Proceedings of Seminar M held at the PTRC 10th Summer Annual Meeting, University of Warwick, England.
• Corporate Authors:

  PTRC Education and Research Services Limited

  110 Strand
  London WC2,   England 
• Authors:
  • Browning, P J
• Conference:
  • Planning & Transport Res & Comp, Sum Ann Mtg, Proc
• Publication Date: 1982

Media Info

• Pagination: p. 193-201

Subject/Index Terms

• TRT Terms: Conferences; Credit cards; Fare collection; Information processing; Marketing; Methodology; Public transit; Technology; Ticketing; Travel demand; Urban areas
• Geographic Terms: United Kingdom
• ITRD Terms: 8525: Conference; 277: Marketing; 9102: Method; 744: Public transport; 3855: Technology; 313: Urban area
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00381685
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• ISBN: 0-86050-111-6
• Files: ITRD, TRIS
• Created Date: Mar 30 1984 12:00AM