A SUCCESS STORY: IOWA'S INFANT/CHILD RESTRAINT CAMPAIGN

A highly successful infant/child restraint campaign coupled with a drive to increase seat belt usage is reported. The Iowa campaign used existing materials and film wherever possible, a consultant to determine the exact direction of the campaign, and a full-time registered nurse as the seat belt administrator. The campaign was designed to achieve the following goals: establish infant seat loan programs; establish educational programs on the importance of infant and child restraints in hospitals and maternity centers and clinics; establish in-house seat loan program within Iowa's businesses; support from motor vehicle fleet owners to mandate seat belt usage by employees; educate people on the importance of seat belt/infant/ child restraint usage. The news media was successfully used to keep the public informed about the campaign. The Health Department helped treat it as a preventive medicine campaign in newsletters, etc., community involvement and private industry involvement were encouraging.

• Corporate Authors:

  Iowa Department of Transportation

  Office of Safety Programs, Lucas Building
  Des Moines, IA  United States  50319
• Publication Date: 1983-10

Media Info

• Pagination: 9 p.

Subject/Index Terms

• TRT Terms: Child restraint systems; Education; Infants; Manual safety belts; Mass media; Prevention; Private enterprise; Public participation; Safety programs
• Subject Areas: Highways; Safety and Human Factors; Security and Emergencies; Society; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00386834
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-036 278
• Files: HSL, TRIS, USDOT, STATEDOT
• Created Date: Jul 30 1984 12:00AM