STRATEGIC MARKETING FOR RIDESHARING PROFESSIONALS

A management perspective on market planning is described along with the purposes of this guidebook. The phases of market planning described here are: determine program strategy, assess market situation, design market strategy, develop implementation plan, and establish evaluation criteria.

• Corporate Authors:

  Alliance to Save Energy

  1925 K Street, NW, No. 507
  Washington, DC  United States  20006
• Authors:
  • KLEIN, N
• Publication Date: 1982-11

Media Info

• Pagination: 434 p.

Subject/Index Terms

• TRT Terms: Commuting; Guides to information; Handbooks; Management; Marketing; Ridesharing
• Subject Areas: Administration and Management; Economics; Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00386291
• Record Type: Publication
• Source Agency: Energy Research Abstracts
• Report/Paper Numbers: DOE/CS/24448-T5
• Contract Numbers: FG01-80CS24448
• Files: TRIS
• Created Date: Jul 30 1984 12:00AM