Self-image motives for electric vehicle adoption: Evidence from China
Many consumers adopt electric vehicles (EVs) not only for mobility but also to define and express their self-images through the symbolic meaning of EVs. Through two studies with 3455 online reviews, 788 market reports, and 745 respondents, the authors identify three self-image motives (i.e., pro-environmental, innovative, and normative motives) related to the symbolic meanings of EVs and explore their impacts on consumers’ EV adoption decisions. In particular, the authors find that pro-environmental motives are the most frequently claimed self-image motives by consumers. However, compared with the mere existence of pro-environmental motives, the coexistence of all three self-image motives better explains consumers’ EV adoption decisions. The authors findings provide a new grounding for the existing EV literature by exploring the combined effects of multiple self-image motives on consumers’ EV adoption decisions and revealing the intention-behavior gap caused by pro-environmental motives. The authors study also provides managerial insights for EV firms.
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Availability:
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Supplemental Notes:
- © 2022 Elsevier Ltd. All rights reserved. Abstract reprinted with permission of Elsevier.
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Authors:
- Li, Lixu
- Wang, Zhiqiang
- Gong, Yeming
- Liu, Shan
- Publication Date: 2022-8
Language
- English
Media Info
- Media Type: Web
- Features: References;
- Pagination: 103383
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Serial:
- Transportation Research Part D: Transport and Environment
- Volume: 109
- Issue Number: 0
- Publisher: Elsevier
- ISSN: 1361-9209
- Serial URL: http://www.sciencedirect.com/science/journal/13619209
Subject/Index Terms
- TRT Terms: Consumer preferences; Electric vehicles; Environmental impacts; Market research; Motivation
- Geographic Terms: China
- Subject Areas: Highways; Safety and Human Factors; Vehicles and Equipment;
Filing Info
- Accession Number: 01870069
- Record Type: Publication
- Files: TRIS
- Created Date: Jan 19 2023 11:23AM